Discover604 Presents
The Living it UpVancouver Show
A live, in-person lifestyle event series celebrating the best of Vancouver — where local businesses meet thousands of engaged consumers ready to play local and live it up.
Vancouver vs Toronto — the heated debate
About the Show
Where Vancouver Comes to Life
The Living it Up Show is Discover604's flagship live event — a high-energy gathering that brings together the city's best food, fitness, wellness, entertainment, and lifestyle brands under one roof. It's where the 604PROS leaps off the page and into real life.
Each edition features vendor booths, live demos, tastings, giveaways, and exclusive show-only offers that extend the deck experience. Attendees don't just browse — they engage, sample, and walk away with a deck full of savings.
Live
In-person events
2K+
Attendees per show
50+
Local vendors
Year-round
Seasonal editions
The Pearl of the West
Living it Up in Vancouver
Mountains meet ocean. City meets wilderness. Mornings on the trail, afternoons on the water, evenings under candlelight. This is a city that doesn't ask you to choose — it dares you to do it all.
Joie de Vivre
The joy of living, every single day
La Dolce Vita
The sweet life, west coast edition
On Your Own Terms
Play local, live it up
English Bay & Kits
Beach Volleyball
Sun-soaked courts where the city meets the sand.
False Creek & Deep Cove
Water Sports
Kayak, paddleboard, and jet ski the Salish Sea.
Lions & Grouse Grind
Hiking the North Shore
Rainforest trails minutes from downtown.
Coal Harbour & Stanley Park
Fine Dining by the Ocean
Michelin-worthy plates with a Pacific view.
Sea-to-Sky Highway
Coastal Drives
Luxury cars, ocean cliffs, endless sky.
Granville Island & Yaletown
Oysters & Bubbles
Shuck, slurp, and toast the coast.
Gulf Islands & Victoria
Whale Watching
Orcas and humpbacks breach just off the bow.
Banff & Whistler
The Rockies
Glaciers, peaks, and alpine freedom a short drive away.
Gastown & Downtown
Gastown Nights
Cobblestone streets, string lights, and the city's best cocktails.
Stanley Park & False Creek
Seawall Rides
Cycle the world's longest uninterrupted waterfront path.
Cypress, Grouse & Seymour
Ski the City
Fresh powder by morning, city lights by night — all in one day.
"Where else can you ski, sail, and sip champagne — all before dinner?"
This is the Vancouver we celebrate. This is The Living it Up Show.
What to Expect
A Full-Sensory Local Experience
Six ways the show connects your brand with the people who matter most.
Tastings & Samples
Restaurants, cafés, and specialty food brands serve up bites that turn curious attendees into loyal customers.
Live Demos
Fitness studios, wellness practitioners, and makers showcase their craft on the main stage and at their booths.
Exclusive Offers
Show-only deals and giveaways that drive foot traffic back to your business long after the event ends.
Vendor Booths
A branded space to meet customers face-to-face, collect leads, and hand out your 604PROS card in person.
Main Stage
Interviews, panels, and performances featuring the personalities behind Vancouver's favourite local brands.
Deck Distribution
Every attendee leaves with a fresh 604PROS — and your card is handed directly into their hands.
Be a Vendor
Claim Your Spot at the Next Show
Four simple steps to get your brand in front of thousands of Vancouver consumers — live, in person, and in their hands.
Reserve Your Booth
Choose a booth package that fits your goals — from a standard table to a premium corner spotlight.
Design Your Card
Our team designs your 604PROS card, included with every booth package and distributed at the event.
Show Up & Shine
Meet thousands of local consumers, hand out your cards, and collect leads in person.
Keep the Momentum
Your card stays in the deck all month — attendees carry your offer home and come back for more.
Questions? Email Joanne@bigmajestic.com or call 604-428-6121